If you have decided to take your first steps in the world of jewelry then stay with us to learn some marketing tips as a designer or an owner of a jewelry startup. We’ll help you find out the secret of success in this huge business.
HAVE YOUR BRAND STORY
So, the first thing you should consider for your business is your brand story. It’s the complete narrative or summary that tells about your business. It not only shows the way you do business but also why and what makes you stand out from the rest. When a brand has a story it becomes more impressive to its clients. It gives a kind of personal feel that you are fully devoted to your business and your aim is to satisfy the public. A brand story can include your achievements and personal experience as a jewelry startup, which will surely engage your audience.
USE HASHTAGS
A new and cool way to make your jewelry business grow is the use of brand-name hashtags. This will help you gain recognition and will make your brand more eye-catching. It’s an effortless way for people to find and follow a brand. You may also take part in conversations related to existing jewelry topics using your brand-name hashtag. This way you’ll grab attention and many more people will know about your business.
SHARE LIVE VIDEOS
In order to provide your audience with much more interesting advertisements, you may just share live videos. They show off your products and tell a lot about your jewelry. Facebook found users watch live videos three times longer than pre-recorded videos. Nothing can be compared with the power of live streams as good marketing tricks on social media.
PARTNER WITH AN INFLUENCER
There are many fashion bloggers and social media influencers that help new brands improve their awareness and build trust with consumers. In fact, people respect their content and recommendations. So, you can collaborate with such influencers to become famous in a short period of time.
JOIN AN ONLINE MARKETPLACE
Finally, join an online marketplace to sell your products and reach a wide audience. This will also give you the chance to have access to a user-friendly platform and tech support, allowing you to handle your business handling your business as stress-free as possible.
If you’re thinking of creating your own jewelry startup, reach out to us at Davvia to help you with consultation, design, eCommerce, manufacturing, and finishing. We can help bring your fashion and fine jewelry ideas to life today!
