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Marketing Tips For Small Designers And Jewelry Startups

by with No Comment Lifestyle & Culture

If you have decided to take your first steps in the world of jewelry then stay with us to learn some marketing tips as a designer or an owner of a jewelry startup. We’ll help you find out the secret of success in this huge business.

HAVE YOUR BRAND STORY

So, the first thing you should consider for your business is your brand story. It’s the complete narrative or summary that tells about your business. It not only shows the way you do business but also why and what makes you stand out from the rest. When a brand has a story it becomes more impressive to its clients. It gives a kind of personal feel that you are fully devoted to your business and your aim is to satisfy the public. A brand story can include your achievements and personal experience as a jewelry startup, which will surely engage your audience.

Social Insights.

USE HASHTAGS

A new and cool way to make your jewelry business grow is the use of brand-name hashtags. This will help you gain recognition and will make your brand more eye-catching. It’s an effortless way for people to find and follow a brand. You may also take part in conversations related to existing jewelry topics using your brand-name hashtag. This way you’ll grab attention and many more people will know about your business.

Know your audience.

SHARE LIVE VIDEOS

In order to provide your audience with much more interesting advertisements, you may just share live videos. They show off your products and tell a lot about your jewelry. Facebook found users watch live videos three times longer than pre-recorded videos. Nothing can be compared with the power of live streams as good marketing tricks on social media.

Facebook Live.

PARTNER WITH AN INFLUENCER

There are many fashion bloggers and social media influencers that help new brands improve their awareness and build trust with consumers. In fact, people respect their content and recommendations. So, you can collaborate with such influencers to become famous in a short period of time.

JOIN AN ONLINE MARKETPLACE

Finally, join an online marketplace to sell your products and reach a wide audience. This will also give you the chance to have access to a user-friendly platform and tech support, allowing you to handle your business handling your business as stress-free as possible.

Set a marketing strategy.

If you’re thinking of creating your own jewelry startup, reach out to us at Davvia to help you with consultation, design, eCommerce, manufacturing, and finishing. We can help bring your fashion and fine jewelry ideas to life today!

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Why fake fans are a huge problem for jewelers

by with No Comment Innovation & TechJewelry Business

How much is a social media follower worth?

This question continues to confound many jewelers, especially those who are scrambling to find the magical formula to measure the value of social media to their businesses.

Some businesses get nervous watching competitors’ social media followings grow while their platforms stay stagnant. Instead of putting the energy and resources into social media campaigns, however, these entrepreneurs look to “fake fans” to inflate their social media profiles.

The problem is that fake fans can do more harm than good to a business.

These fake fans come from “click farms,” located around the world, mostly in Asia. These businesses hire hundreds of workers for minimal pay and provide them the tools to “follow” brands on Facebook, Twitter, Instagram and other social media accounts throughout the day. And jewelers’ fake followers are on the rise.

If you conduct a quick online search for fake fans, you will find numerous websites that offer social media fans available for purchase, sometimes as cheap as $2 for 1,000.

Some offers for fake fans even come with a warranty!

Regardless of the reason, adding fake fans can hurt your brand. Here are three potentially harmful effects they can have on your company.

LOSS OF INTEGRITY AND REPUTATION

Customer engagement is a critical part of a successful and sustainable social media strategy. Regularly engaging with your fans, sometimes on an individual level, is what consumers expect these days.

When your social media accounts are filled with fake fans, it is incredibly difficult to genuinely engage with your real fans through all the noise.

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Celebrities, athletes, pundits and politicians have millions of fake followers.

FAKE FANS DILUTE THE VALUE OF YOUR MARKETING DATA

The search algorithms at Google and Facebook are super smart. They monitor the online interactions you are having with everyone. And these algorithms also monitor the interactions everyone is having with you.

If the majority of your followers on social media are fake, then the marketing data your business generates will be skewed and irrelevant. And your decisions are only as good as the data they are based on.

YOU’LL GET FOUND OUT

Unless you are Kim Kardashian, The Rock, or another high-profile celebrity or business, it is unlikely that you should have tens of thousands of fans. This is especially true if you are a startup or a young and relatively unknown company.

Social media users these days are savvy, and they can spot a brand with fake followers easily. Also, websites such as Fake Check can conduct a quick search on an Instagram profile and tell you the number of fake users you have.

You do not want to be the brand that gives the impression that you buy popularity.

The bottom line is that it is important to cultivate and nurture your fan base online to better understand your audience and regularly engage them. The only real means of effectively doing this is to put the time, energy and resources into building it. Doing so will ultimately create a more meaningful and, dare I say, measurable value to your brand.